You are here was started off in 2009 or so as "proemevlaai", a delicious "vlaai" that my mom bakes in summer, when the plums are ripe.
It started as an SEO thing, with, which was supposed to be bought by client. Who then didn't do so. We put adsense on the thing and suddenly some money was coming in.

We decided to scale up. Not as big a success as hoped for, but enough to keep it going. We own quite a few domains with some nice somewhat regular passive income.

Then in 2013 a good friend of mine started becoming interested as well and at this point I have high hopes for realizing the original goals.