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adsense was started off in 2009 or so as "proemevlaai", a delicious "vlaai" that my mom bakes in summer, when the plums are ripe.
It started as an SEO thing, with, which was supposed to be bought by client. Who then didn't do so. We put adsense on the thing and suddenly some money was coming in.

Pimping domains and passive income in 2011

This is what I wrote in June last year:


So you’ve been buying some domain names and you wanna know if it’s working out. How to know you’re on the right track?
A domain name you wanted to get that was free is taken a couple of hours later when you’re ready to go get your batch of names!