Google Analytics ceased to be useful for SEO quite a while ago. Over the past two years I moved my analysis elsewhere. Finding myself doing the same things over and over again in Google Webmaster I decided to automate things a little bit. Things have progressed quickly and now it looks like this:
The project has received its own home at rankshapercom, a website that didn't have a clear direction that is now finally taking a nice shape because of this.
We're also collecting a lot of in-depth information about other SEO tools, with me and Robin's expert view.